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Hans Kaspar Hugentobler invited to speak on „Human-centered Product Development“ at Zuehlke July 12, 2009. Unlike the myth of filtering brilliant ideas born of a tech-nological advance, Human-centered Product Development is about people creating and managing shifting contexts to support new solutions based on a strategic intent, customer value priorities of and adequate technologies. This talk introduces the perspective on the application context of the customer and its influence on product development. Hans Kaspar Hugentobler is commenting on a Design Management case study in Swiss design magazine May 1, 2009. This comment highlights the potential of design agencies to extend a design project beyond its initial scope and focus. However, it also puts the finger on weak points of design practice. Design projects are in most cases framed by non-designers, thus limiting the potential of design and of their overall involvement. Published in „Hochparterre“. Hans Kaspar Hugentobler invited panel speaker at MobileMonday Switzerland at IBM Innovation Center March 2, 2009. Hans Kaspar Hugentobler ran a workshop together with Tony Wehrstein of IBM to discuss issues in creating compelling experiences for mobile users. This requires in-depth understanding of the user’s goals, their use environment as well as the context in which a mobile service is most likely accessed. Design Management in the Light of China: Challenges and Opportunities (article) November 20, 2008. This article, written by Hans Kaspar Hugentobler by occasion of a seminar on the same topic to be held at Lucerne University of Applied Sciences and Art´s Design Management program on November 26, 2008, sheds light on an arising new context for the Design Management profession. Established: Network of ethnographic consumer research partners in Shanghai, Hongkong, Taipei, Seoul, Milano, Munich, Seattle June 9, 2008. Chen Hugentobler Associates participates in the set-up of a network of independent research offices, spanning three major cultural areas: Europe, USA, Greater China Area, and South Korea. The partner network is able to conduct proprietary consumer and user research about what people value related to products, services, experiences and brands. Hans Kaspar Hugentobler: invited panelist at seminar on China's impact on Europe's design future and strategies February 22, 2008. With the rapid growth of China's domestic consumer market, many European companies are setting up R&D Centers in China. Hans Kaspar Hugentobler joined a seminar held in Eindhoven's High Tech campus to discuss with Product and Design Managers how Chinese cultural patterns affect products and strategies for the China markets. Shanghai: Leading a workshop in ethnographic inspired consumer research and product planning November 16, 2007. Commissioned by the Shanghai Creativity Center, the workshop aimed at providing both approach and methodology of ethnographic, contextual and explorative studies in order to frame opportunity areas that address unarticulated needs and values of people. Participating in „Homekeeping 2020“ robotics workshop of Bremen Innovation Agency October 9, 2007. Hans Kaspar Hugentobler has been invited by the Bremen Innovation Agency to participate in the initialization of a series of workshops aimed at exploring opportunity areas and application scenarios for robot applications in the consumer space. Hans Kaspar Hugentobler invited by Alan Topalian to attend Design Leadership Forum in London September 25, 2007. Alan Topalian, thought leader in the area of Design Management, invited Hans Kaspar Hugentobler to attend the 2007 Forum, hosted by British Telecom. The topic focused on Xerox´s strategic integration of design-driven innovation. Starting collaboration with Swiss Institute For Entrepreneurship SIFE August 17, 2007. Chen Hugentobler Associates and SIFE establish a collaborative working relationship. Intent aims at helping entrepreneurs create superior value for their customers through products and services that are both meaningful for its users and economically effective. Planning new products and services by combining design thinking and business analytics (article) August 8, 2007. This moderated conversation between Hans Kaspar Hugentobler and Claudia Mareis focuses on the relation between design, the planning of new offerings, and design knowledge as a key underlying enabler of that process. Published in „Hochparterre“. Introducing people-centric innovation courses at Lucerne University of Applied Sciences and Arts August 5, 2007. Hans Kaspar Hugentobler has been commissioned to plan, manage and conduct courses in people-centric innovation. Approach and methodology will enable students to plan innovations from a systems perspective and based on user needs clusters. Planning new products and services the American way (article) June 15, 2007. This article, written by Hans Kaspar Hugentobler and Denise Steiner, portrays people-centric methodology as an approach to discover opportunity areas for new products and services by example of the Motorola Mobile Divison. Published in „Innovation Management“. Business group „Innovation-Management“ launched May 30, 2007. The group is launched in joint collaboration between Chen Hugentobler Associates and Esther Knaus Service-Design. The group is part of the Efficiency Club Zurich, the largest business club in the Greater Zurich Area. Its goal is to establish a discourse on „Innovation“. Strategic partnership with Co-Creando Snc. established May 7, 2007. Co-Creando is a research and design consultancy that offers new product development solutions for the Italian and emerging markets. Together with Co-Creando, Chen Hugentobler Associates is now able to offer its services across the globe.
+ Co-Creando Snc.http://cocreando.it/
+ Efficiency Club Zurichhttp://www.efficiency.ch/
+ Innovation Managementhttp://www.im-magazin.ch/

CHEN HUGENTOBLER ASSOCIATES

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Research
+ Lucerne University of Applied Sciences and Artshttp://www.hslu.ch
+ Hochparterrehttp://www.hochparterre.ch/
+ Swiss Institute For Entrepreneurshiphttp://www.sife.ch/
Key Factschen_hugentobler_associates__key_facts.html
+ Download articlechen_hugentobler_associates__news_files/CHA_text_china_081120HH.pdf
+ Download invitationchen_hugentobler_associates__news_files/DMI_china_seminar_web_E.pdf
+ Download articlechen_hugentobler_associates__news_files/hugentobler_hochparterre_may_2009.pdf
+ Zuehlkehttp://www.zuehlke.com/en/home/