Research into China lifestyle We help Swiss companies position and adjust their products for „The New China Markets“ by providing them with a first-hand understanding of their Chinese customers and market contexts. China lifestyle research Products exported to or specifically developed for China need to adapt to Chinese culture and lifestyle. This requires an in-depth understanding of Chinese behavioral patterns. Actionable insights Being in China gives us the advantage of firsthand knowledge of the Chinese market context. It allows us to generate insights of local market climate, unmet consumer needs and product trends. Innovative solutions concepts We translate insights effectively into opportunity areas, culturally sensitive product concepts, strategic directions for product adaptations, and recommendations for how to innovate in the Chinese context. Your benefit By employing ethnographic research and innovation methods we discover the culturally sensitive relationships between people, contexts and products and provide direction for product adaptations and new marketable product designs.

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This service is offered in cooperation with our Chinese affiliates
Learn what OXO had to learn about how culturally different behavior patterns affect product requirements and design.
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